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Empowering Women in Business: Discovering Your Purpose & Core Values for Success

Updated: Feb 6

By: Kylie van Luyn / Founder, Elevated Coaching & Consulting


In the dynamic world of business, women are breaking barriers & making their mark in various industries. However, the journey to success is not always straightforward. To thrive in the competitive business landscape, women must discover their purpose & identify core values that serve as guiding lights in both personal & professional spheres. In this article, we will explore the key steps to finding your purpose & pinpointing core values, emphasizing how these elements lead to fulfillment & success in the business world.


Self-Reflection: The Foundation of Purpose


To embark on the journey of finding purpose, self-reflection is paramount. Take the time to understand your passions, strengths, & areas of interest. Reflect on the activities that bring you joy & fulfillment. What are the moments when you feel most alive? Identifying these aspects will guide you towards a purpose that aligns with your authentic self.


Setting Clear Goals: A Roadmap to Purpose


Once you have a clearer understanding of your passions & strengths, set tangible goals that align with your newfound purpose. These goals will serve as a roadmap, providing direction & motivation on your journey. Whether it's climbing the corporate ladder, starting your own business, or making a significant impact in

your community, having well-defined goals creates a sense of purposeful action.


Identifying Core Values: The Pillars of Fulfillment


Core values are the guiding principles that shape your decisions & actions. Identify the values that resonate with you on a deep level. Is it integrity, creativity, collaboration, or something else? Your core values should reflect your

authentic self & serve as a compass in both personal & professional endeavors. When your actions align with your values, you experience a profound sense of fulfillment.


Alignment in Action: Integrating Purpose & Values


The true power lies in the alignment of your purpose & core values. This integration creates a synergy that permeates all aspects of your life. Make conscious decisions that align with your purpose & values, both in business & personal relationships. This alignment fosters authenticity, building trust & credibility in the business world.


Building a Supportive Network: Empowering Connections


Surround yourself with individuals who share similar values & aspirations. Building a supportive network provides encouragement during challenging times & celebrates your successes. Collaborate with like-minded individuals who can offer diverse perspectives & contribute to your personal & professional growth. A strong network is an invaluable asset on the journey to success.


Adaptability: Navigating Challenges with Resilience


The path to success is seldom without challenges. Developing adaptability & resilience is essential for overcoming obstacles. Embrace change as an opportunity for growth & learning. Your purpose & values will act as

steady anchors during turbulent times, guiding you through uncertainty with confidence & determination.


Continuous Learning: Fostering Growth & Innovation


Success in business is often synonymous with a commitment to continuous learning. Stay informed about industry trends, acquire new skills, & seek opportunities for professional development. A growth mindset not only enhances your competence but also keeps your passion alive, contributing to long-term

success in your chosen field.


Cultivating Emotional Intelligence: A Leadership Advantage


As women ascend to leadership roles in business, emotional intelligence becomes a powerful tool. Cultivate self-awareness, empathy, & effective communication skills. Leaders with high emotional intelligence can navigate complex interpersonal dynamics, build cohesive teams, & foster a positive work environment – all essential elements for success in the business world.


Giving Back: Impacting Beyond Yourself


True success goes beyond personal achievements. Consider how your skills & resources can be used to make a positive impact in your community or industry. Giving back not only creates a sense of purpose but also enhances your reputation as a socially responsible leader. Aligning your business success with a broader

purpose creates a legacy that extends far beyond the boardroom.


Celebrating Success: Acknowledging Milestones


Finally, celebrate your achievements along the way. Acknowledge the milestones, both big & small. Recognizing your success reinforces the connection between your purpose, values, & the positive outcomes you've achieved. Celebration not only boosts morale but also serves as a reminder of the impact you're making in the business world.


In the journey of empowering women in business, discovering your purpose & identifying core values are transformative steps that lead to success & fulfillment. By aligning your actions with your authentic self, building a supportive network, & embracing continuous learning, you pave the way for a flourishing career. As women continue to break barriers & redefine success, let purpose & values be the guiding lights that illuminate the path to greatness in the dynamic world of business.



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More about the author:

Kylie van Luyn is the Founder of Elevated Coaching & Consulting Global. She is an accomplished international speaker, best-selling author & award-winning human rights consultant, with more than 15 years of international experience. Kylie is passionate about helping people understand the link between mindset, confidence & success. Her coaching areas of expertise include emotional intelligence, leadership development, fostering workplace diversity, equity, inclusion & psychological safety, shifting mindset, building confidence, & empowering individuals to reach their full potential.


Kylie is a Harvard Business School graduate, an accredited psychotherapist, an emotional intelligence coach, & an NLP Master Practitioner. She has Master’s qualifications in Human Resources & leadership.


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