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Permanent Jewelry

Bay Area, CA

AAPI Owned, Mom Owned, WOC Owned

About the Brand

My business revolves around the concept of permanent jewelry, a form of jewelry designed to be worn indefinitely such as bracelets, anklets, necklaces & belly chains. I educate my customers about the artistry & significance behind each custom piece by adding charms customers choose - emphasizing that permanent jewelry is an expression of one's identity & personal journey. I carry high-quality materials from 14k gold filled & 925 sterling silver & offer welding service on-site.

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A Note from the Founder

Sunshine Charms would like to take a moment to express our deepest gratitude for your continued support & trust in our permanent jewelry business. Your patronage has not only brought us success but has also had a profound impact on the world of permanent jewelry.

With each purchase you've made, you have become an integral part of our journey, & we are truly humbled by the impact you have made. Your choice to embrace permanent jewelry as a means of self-expression has allowed us to thrive & bring our vision to life. It is your individuality, style, & personal stories that have shaped our creations & given them purpose.



Haena Sunshine

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