top of page



Newark, CA

Mom Owned, WOC Owned

About the Brand

Welcome to Rucā, a sanctuary where nature's boundless gifts converge with the art of skincare. We are driven by a passion for crafting harmonious, natural formulations that nourish, revitalize, & unlock the radiant beauty within you.

At Rucā, we believe that true luxury lies in the purest, most exceptional ingredients that nature has to offer. Our products are a testimony to this ethos, meticulously crafted with a reverence for the earth's botanical treasures & a commitment to your well-being. We carefully curate a symphony of organic extracts, aromatic essential oils, & potent plant-based actives, each selected for its remarkable healing & rejuvenating properties.

Our formulations are a fusion of scientific expertise & ancient herbal wisdom, thoughtfully blended to deliver transformative results while remaining gentle & nurturing to your skin. We prioritize ethical sourcing & sustainable practices, ensuring that every exquisite bottle of Rucā skincare is a celebration of both beauty & environmental consciousness.

Embark on a journey of self-discovery & indulgence with Rucā. Pamper your senses with our lush, luxurious formulas, & experience the sublime pleasure of healthy, radiant skin. For when you choose Rucā, you embark on a path that harmonizes beauty, nature, & a deep respect for the world that sustains us all.

EBW Exclusive Discount: Use code "WELCOMERUCA" for 10% off your entire order!

Screenshot 2022-11-01 214159.png
Screenshot 2022-11-01 214159.png
Screenshot 2022-11-01 214159.png

A Note from the Founder

I started Rucā with a simple yet powerful vision: to empower individuals to embrace their natural beauty & nurture their skin with the goodness of nature. My journey with skincare took on a deeper meaning when my mom was diagnosed with psoriasis. Witnessing her struggle with this condition ignited a passion within me to seek out gentle yet effective solutions that could provide relief & comfort.

As I delved into researching skincare ingredients & their effects on various skin conditions, I discovered the profound impact of natural remedies. Inspired by my mom’s journey & the transformative effects of these ingredients, I embarked on a mission to create a brand that not only offered high-quality skincare but also provided a source of hope & empowerment for those facing similar challenges.




bottom of page