About the Brand
At Phoenix Transformations, I support women through birth, burnout, & becoming.
As a birth & business doula, I blend evidence-based support with embodied wisdom—helping women navigate the transitions that shape their lives & legacies. Whether you’re preparing to welcome a baby or bringing a vision into the world, my role is to create the safety, structure, & soul-centered strategy that allows you to thrive through it.
With a background in psychology, trauma-informed care, & nervous system regulation, I help women lead, parent, & build from a place of grounded confidence rather than burnout.
Because birth & business are both acts of creation—& you were never meant to do either alone.
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A Note from the Founder
I’m a little bit obsessed with support.
Enough that I built an entire 7-point SUPPORT Framework around it… because once you’ve witnessed what real, embodied support can do for a woman’s life, her leadership, & her nervous system, you can’t unsee it.
I’ve spent over a decade walking beside women through birth, burnout, & business — & no matter the season, one truth always rises to the surface: you were never meant to do any of it alone.
As a birth & business doula, my work lives at the intersection of psychology, trauma-informed care, nervous system regulation, & the wisdom traditions I carry as a yoga teacher.
And to me, yoga has never been about poses — it’s about unity: mind, body, soul, vision, lineage, community.
Every offering I create is rooted in that union. Because whether you are birthing a baby or building a business, you deserve safety, understanding, & a team that keeps you grounded while you grow.
This is transformational work — not just in the “big life changes” sense, but in the deep, cellular, remembering-who-you-are sense.
The kind that happens when a woman is finally supported at every level of her being.
If you’re standing in a doorway — becoming someone new — I’m here to walk that threshold with you.
You don’t need to hold it all.
You just need a place to land while you rise.
Xo
Ashley Gerhard
